Oman Tourism Development Company – OMRAN Group has a series of evident partnerships and developments closely tied to urbanization, placemaking, being a catalyst for SME and private sector partnerships. It offers the knowledge and know-how to devise a solution that supports activation of Al Irfan East.

Al Irfan East development continues to grow with attracting more investment and new businesses. The current visitors of the precinct are employees in the companies located within its jurisdiction (OMRAN, OCEC, and Omantel), their business partners, event attendees, or visitors to the hotels (JW Marriot and Crowne Plaza).

The Convention Boulevard

The convention boulevard is the new urban mixed-use retail destination in the heart of Madinat Al Irfan. This expansion is expected to bring attention to the city of the future where leisure, business, meeting, dining, and socializing is accessible within a new self-contained area. The proposed development is positioned not only as a retail destination, but also, as a meeting place. It is a mixture of Food and Beverage outlets as well as leisure and entertainment. It targets locals and tourists and provides a lifestyle venue that addresses the needs of the younger and middle age generations in addition to families and tourists. The design of the boulevard should bring forth distinctive features matching the OCEC design and encompassing services – such as, an easy parking experience, indoor-outdoor integration of F&B and seating areas, sustainable and green initiatives, family recreation etc