OMRAN launches Atana Stay Al Ashkhara
Driving the robust growth of domestic tourism across the Sultanate, Oman Tourism Development Company (OMRAN), the executive arm of the Sultanate for tourism development, has launched Atana Stay Al Ashkhara. An official inauguration ceremony was held yesterday under the auspices of H.E. Sheikh Abdullah bin Mustahail bin Salim Shammas, Governor of South Al Sharqiya governorate, and attended by members of OMRAN management and government officials and stakeholders. The hotel will welcome its first guests on 1st August 2019.
As part of OMRAN’s strategic plan to create unique and world-class tourism assets, the launch of the Atana Stay Ashkhara comes after the recent opening of the Atana Stay Hotel in Salalah. Atana Stay Ashkhara houses 46 rooms that reflect the authenticity of Al Ashkhara and Al Sharqiya Governorate, through its contemporary and youthful design. The hotel features a range of renovated and new facilities designed to provide a rich experience to families and visitors.
H.E. Sheikh Abdullah bin Mustahail bin Salim Shammas, Governor of South Sharqiya commented: “We applaud OMRAN on delivering this unique project and revamping the youth hostel in Al Ashkhara into a modern hotel facility. This new tourism attraction aligns with national tourism strategy to boost domestic tourism through various initiatives and projects in different destinations within Oman.”
He continued: “Al Ashkhara is a unique tourism destination that demonstrates the diversity of Oman and South Al Sharqiyah Governorate. It is known for its splendid rich beaches overlooking the Arabian Sea. Atana Stay Al Ashkhara indeed, will be an ideal escape for the visitors who are eager to discover Oman from a different angle”.
Peter Walichnowski, CEO of OMRAN commented: “As part of our remit to provide unique hospitality experiences that boost the domestic tourism, we created Atana Stay Al Ashkhara to be a place where guests can ‘stay real and relaxed’, creating stories and memories worth sharing. “
“OMRAN is proud to have maintained its efficient fast-track development program in both Atana Stay Al Ashkhara and Atana Stay Salalah, while ensuring high quality and impressive results during the renovation phase.”
“We are also glad to join hands with the relevant key stakeholders and local community in South Al Sharqiya Governorate. OMRAN is currently supporting the Al Ashkhara Municipality Office to develop a walking path that will be accessible to the community and visitors.”
“The Omanisation rate currently stands at 73% in Atana Stay Al Ashkhara, where Omanis work at various levels, from junior roles to higher management positions, including an Omani Hotel Manager.” Walichnowski added.
OMRAN took over the renovation of two Youth Hostels that were transferred to the company by the Ministry of Tourism last year, and transformed them into Atana Stay hotels in Salalah and Al Ashkhara. The ‘Atana Stay’ is one of the sub-brands under the prestigious hospitality chain of Atana Hotels and Resorts established by OMRAN in 2014.
‘Atana Stay’ is a more affordable version of the luxurious Atana Hotels, conceived around stories and myths of their location, while featuring a contemporary and youthful design inspired from local culture and traditions.
For more information and to book your stay at Atana Stay Hotel, visit: www.atanastay.com .