About OMRAN Group
About Oman Tourism Development Company (OMRAN Group)
OMRAN Group is the Government of the Sultanate of Oman’s executive arm for tourism development, mandated to drive sustainable growth and strategic alignment across the national tourism ecosystem. The Group drives the development of high-value experiences, lifestyle communities and mixed-use developments, and world-class hospitality assets that elevate the Sultanate of Oman’s global competitiveness.
In line with Oman Vision 2040 and the strategic direction of the Oman Investment Authority (OIA), OMRAN Group enables and delivers tourism development through strategic investments, anchor and master-planned projects, public–private partnerships, and foreign direct investment (FDI) collaborations. The Group also plays a key role in optimizing asset performance, restructuring portfolios, and activating destinations to ensure commercial viability and long-term economic impact.
Grounded in a commitment to economic, social, cultural, and environmental sustainability, OMRAN Group’s developments enrich visitor experiences while empowering local communities, strengthening in-country value (ICV), and preserving the Sultanate of Oman’s natural and cultural heritage.
With a focus on operational excellence and responsible development, OMRAN Group continues to create integrated, authentic, and experience-driven destinations that unlock growth, attract investment, and deliver lasting value to the national economy.
Our Strategic Objectives
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1. National Tourism Leadership & Strategic Alignment
Lead and coordinate the development of the Sultanate of Oman's tourism ecosystem by aligning with Vision 2040, national priorities, market intelligence, and OIA's mandate.
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2. Experience-Driven Tourism Development
Deliver integrated destinations, anchor projects, and authentic experiences that elevate the Sultanate of Oman's global brand and enhance visitor satisfaction.
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3. Investment Attraction & Commercial Viability
Strengthen partnerships with the private sector and FDI investors, while ensuring all assets and projects achieve sustainable financial performance and long-term returns.
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4. Portfolio Optimization & Operational Excellence
Enhance efficiency, streamline processes, strengthen governance, and restructure assets to maximize value creation across the Group's portfolio.
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5. Ecosystem Partnerships & Sector Enablement
Develop strategic relationships with operators, investors, SMEs, and local communities to expand opportunities, encourage innovation, and strengthen local content.
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6. Sustainability & Cultural Stewardship
Champion environmental protection, social wellbeing, and cultural preservation across all developments to ensure responsible tourism growth.
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7. People Empowerment & Organizational Excellence
Develop future tourism leaders, nurture talent across the sector, and embed a performance-driven, future-ready organizational culture.
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Our Vision
To position the Sultanate of Oman as a globally competitive destination by developing high-value tourism asset destinations, and experiences, enabling strategic investments, and creating sustainable economic and social impact.
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Our Mission
To lead sustainable tourism development and deliver integrated destinations, strategic partnerships, and high-performing assets that drive sector growth, strengthen national competitiveness, and generate long-term value for the Sultanate of Oman.
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Our Value
OMRAN Group's three core values are deeply embedded in the respect of nature, culture and communities whilst remaining true to the underlying commitment to sustaining economic benefits to the Sultanate of Oman.
As an Omani company, we understand the country’s people, government, heritage and environment like no other.
The OMRAN Group's Board of Directors consists of accomplished leaders, each with extensive integrated experience. This collective expertise is instrumental in propelling forward the ambitious growth initiatives that the Group aims to achieve. Chairman Vice Chairman Member Member Member Member Member OMRAN Group's senior management team boasts extensive professional experience and a proven track record of assuming leadership roles across various sectors. Their expertise is pivotal in driving the Group towards achieving its set goals. Chief Executive Officer Chief Financial Officer Chief Human Capital Officer Chief Internal Auditor General Manager of PMO Board of Directors
H.E. Azzan Qassim Al Busaidi
Al Mutasim Said Al Sariri
Omar Salim Al-Hashimi
Abdullah Mohammed Al-Rashdi
Hanaa Mohamed Al Kharusi
Keyth Pisani
Ali Mohammed Al Battashi
Management Team
Ayad Ali Al Balushi
Saif Sulaiman Al Yarubi
Hilal Masoud Al Jadidi
Waleed Salim Al Abri
Khalid Nasser Al Kindi
