OMRAN Group’s operational framework is shaped by a clear national mandate to lead sustainable tourism development, attract strategic investments, and strengthen the long-term growth and competitiveness of the Sultanate of Oman’s tourism sector. Our work is anchored in three core pillars: Lifestyle Communities and Mixed-Use Developments, Hospitality Assets, and Experiences. Together, these pillars define the future of tourism development in the Sultanate of Oman.

Through these pillars, we create high-value destinations, world-class hospitality offerings, and memorable cultural and nature-based experiences that elevate the Sultanate of Oman’s global standing while generating meaningful economic and social impact. Every development is designed to advance national priorities such as economic diversification, job creation, the empowerment of SMEs, the attraction of foreign direct investment, and the preservation of the Sultanate of Oman’s natural and cultural heritage.

In close collaboration with the Ministry of Heritage and Tourism, and leading industry partners, OMRAN Group drives the implementation of the National Tourism Strategy and strengthens sector readiness. Our integrated approach enhances In-Country Value, increases investor confidence, and supports a sustainable tourism ecosystem that delivers long-term benefits to communities and to the national economy.

Guided by the ambitions of Oman Vision 2040, OMRAN Group’s destinations and assets serve a purpose beyond development. They are strategic enablers that support a vibrant, competitive, and resilient tourism economy, reflecting the aspirations of the Sultanate of Oman and celebrating the richness of its identity.