OMRAN Group Concludes a Successful Participation at ITB Berlin 2025, Strengthening Oman’s Tourism Presence on The Global Stage
Oman Tourism Development Company (OMRAN Group) successfully wrapped up its participation at ITB Berlin 2025, the world’s leading travel trade show, reinforcing Oman’s position as a premier global tourism destination.
Held from 4th to 6th March 2025, ITB Berlin welcomed representatives from over 170 countries, and 5,800 exhibitors The event provided an ideal opportunity to connect with key industry players, explore investment prospects, and foster partnerships that contribute to advancing tourism growth in Oman.
OMRAN Group’s participation in the exhibition reflected its commitment to supporting the Ministry of Heritage and Tourism’s efforts to showcase Oman’s rich tourism offerings and enhance its global appeal. As part of this presence, the National Travel Operator – Visit Oman, a subsidiary of OMRAN Group, signed several agreements with leading international travel tech companies (OTAs) to expand Oman’s footprint in key tourism markets. Additionally, several of the Group’s hotel assets took part, highlighting the country’s exceptional hospitality experiences that seamlessly blend modern luxury with authentic Omani hospitality.
Commenting on the participation, Mr. Shabib Mohammed Al Maamari, Managing Director of Visit Oman, stated: “ITB Berlin serves as a prestigious global platform that strengthens Oman’s position in international markets. Through our participation as part of OMRAN Group, we are committed to establishing and enhancing relationships with key tourism industry stakeholders, to explore new avenues for collaboration and drive the digital growth of Oman’s vast travel offerings. Agreements with leading travel tech companies, including Trip.com Group and Expedia, demonstrate our commitment to empowering local tourism providers and accelerating their global digital integration through scaled distribution.”
OMRAN Group continues to play a pivotal role in driving the development of Oman’s tourism sector by implementing impactful projects in collaboration with public and private entities. These efforts align with the country’s economic diversification strategies and aim to attract investments into the tourism industry. Through continuous engagement with global tourism leaders, the Group strengthens its ability to forge strategic partnerships and foster sustainable growth in the travel and hospitality sectors, ensuring that Oman remains an appealing destination for travellers seeking exceptional tourism experiences in line with the latest global trends.