OMRAN Group focuses on developing people and managing them for longterm prospects. It prioritises developing the skills of its employees and is fully committed to their welfare.

The Group’s employees are at the heart of its operations as it moves on to build better tourist prospects for the country, deeply integrated with strategic decision-making that impacts the entire organisation.

In addition, OMRAN Group is working to build future-ready employees from universities by empowering them with the proper training to handle any challenging situation.

With this in focus, the Group has implemented various programmes and initiatives for employee development. These include training, mentoring, and coaching programmes designed to enhance its employees’ knowledge, skills and abilities, ensuring they can perform their duties effectively and efficiently.

OMRAN Group believes a proper inclusive workplace is one where all employees are valued and get the opportunity to reach their full potential. Therefore, the Group’s core belief is to support its staff and provide them with the right tools to grow and nurture their competitiveness in a lucrative environment that rewards their contributions.

Our Human Capital values are:

• Attracting a diverse talent to encourage innovation for sustainable business growth

• Promoting a workplace diversity where ideas give a competitive edge

• Encouraging the skills of its workforce to make a positive impact on operations

• Motivating employees to work in harmony with the communities and stakeholders they work for

The tourism industry has consistently shown its resilience in bouncing back from economic slowdowns, serving as a vital catalyst for job creation and economic recovery. It comes as no surprise that Oman has a long-term strategic goal for the sector; this involves the creation of 535,000 jobs. To facilitate this goal, OMRAN Group, in cooperation with the Ministry of Heritage and Tourism and other partners in the tourism sector, has launched numerous initiatives, projects, and programmes that aim to enhance In-Country Value (ICV) through human resource development and the creation of direct and indirect job opportunities in the tourism and hospitality sector.

One such programme is #IAmTourism, which serves as an umbrella for all training and development initiatives aimed at supporting the tourism sector in Oman. It includes several programmes, such as Midhyaf, the graduate development programme, the pathways programme (Masarat), the ‘Tadreeb’ training programme, and raduates Employment Initiative. As a comprehensive programme covering all aspects of tourism training and development, #IAmTourism will continue to include future initiatives organised by the Group in collaboration with other relevant authorities for the growth and prosperity of the tourism sector in Oman. Through these initiatives, OMRAN Group will continue to provide the necessary national competencies to fill career opportunities offered by the tourism sector.

The welfare, social wellbeing and safety of all of OMRAN Group’s employees are of paramount importance to the Company. To ensure that strict standards with regard to health and safety and upheld at all times, Omran has adopted a set of core values that emphasise international performance standards in the areas of sustainability, health and safety, labour practices and philanthropy.